LinkedIn

Why this platform matters and how to use it.

Statistics

  • 25% of adult internet users use LinkedIn. (Pew Research Center, 2015)
  • LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds. (Pew Research Center, 2015)
  • 46% of online adults who have graduated from college are LinkedIn users, compared with just 9% of online adults with a high school diploma or less. (Pew Research Center, 2015)
  • 32% of employed adults are LinkedIn users, compared with 14% of online adults who are not employed. (Pew Research Center, 2015)
  • In the past two years, content consumption on LinkedIn has increased 21%. (HubSpot, 2016)
  • LinkedIn has 450 million members, but only 25% actively visit the professional social network each month. (VentureBeat, 2016)

(Source: https://www.hubspot.com/marketing-statistics)

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