Weeks Four & Five

Social Media Platforms

There are lots of rules and ideas floating around on the best posting practices. Once you decide what your content strategy is, you have to actually create and schedule it. There are those who frown upon automated content, and I agree with them – to an extent.

Remember how I mentioned that I was experimenting with Hootsuite’s RSS  feeds and automatically sharing posts? Yeah. Articles that have nothing to do with the business are being shared. So while there is consistent content being tweeted out, it’s not adding any value for the business nor followers.

You’ll find all of the readings for each platform listed on this page, and you’ll find more in-depth information on each platform under Learn More.

Facebook

Instagram

Pinterest

Twitter

LinkedIn

YouTube

Tasks

  • Write 25 student focused and 25 business focused tweets;
  • Schedule tweets using Hootsuite’s Bulk Composer.
  • Create and use RSS feeds to curate a week’s worth of content, then repurpose that content across all applicable platforms.
  • Schedule a week’s worth of pins on Pinterest.
  • Create one new Pinterest board with a min of 20 pins.
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