Employees should be a brand’s biggest fans. 90% of customers trust recommendations from employees, but only 50% of employees what to share news and information about their company.
It’s important to encourage employees to share content on social media, but you should never force them to use their personal social media profiles to share branded material. Instead, brands should provide employees with an internal voice and ensure that they know this is 100% optional.
Make sharing content about your employees, not just driving sales. Train employees to be better, and help them build their own personal brands. Encourage employees to be creative, and showcase the benefits for them – more business means more hours, more tips, higher wages, etc. You can even turn an employee advocacy program into a game or competition to see who can drive the best results, reach the largest audience, or just get the most likes.