Find what engages your audience. Seems pretty basic, right? You think to yourself – they liked my page, obviously they want to see what my business is doing. But lets be honest. People like talking about themselves. They like discovering how things can be used in their own lives, everyday. And they like things that make them laugh. So here’s what I’ve learned about marketing on Facebook:

  • Mix it up. There are several “rules to posting,” but no matter which one you choose, make sure you’re changing the type of content you’re sending out. Share photos, videos, and links, and every so often it’s ok to just post a quick, all-text, update.
  • Tell a story. Tell the story of your business and it’s employees. Tell the story of a new product. Tell the stories of your customers. Don’t just create and push out content; ask for content. Ask your followers to send in images of themselves at your business, using your products, and whatever else that you can think of that can be related back to what you do. Make it interactive with contests. This is a great way to create buzz about your business, plus, 90 percent of consumers say they trust recommendations from their friends, family, and business employees.
  • Cross promote. Cross promote your social media platforms and cross promote B2B. You never know who you’ll reach when you start sharing content.
  • Don’t be afraid of making mistakes, and don’t expect results overnight. Any marketer – which I’m not – will tell you that campaigns need time. How much time? To get things off the ground, you need to give your social platforms a good three months to both build and discover what resonates with your audience. Already have your targeted audience hanging on your every post? Now’s a great time to give back to them and turn them into influencers.


  • 72% of adult internet users use Facebook. (Pew Research Center, 2015)
  • Only 45% of marketers think that their Facebook efforts are effective. (Social Media Examiner, 2015)
  • Facebook posts with images see 2.3X more engagement than those without images. (Buzzsumo, 2015)
  • Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day. (Pew Research Center, 2015)
  • Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. (Pew Research Center, 2016)
  • 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. (Pew Research Center, 2015)
  • 73% of people say they use Facebook for professional purposes. (HubSpot, 2016)
  • In the past two years, content consumption on Facebook has increased 57%. (HubSpot, 2016)
  • 76% of people use their Facebook feed to find interesting content. (HubSpot, 2016)
  • Facebook has 1.13 billion daily active users. (Statista, 2016)

Source: 2017 Marketing Statistics – HubSpot

Learning Your Way Around the Platform

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