Part of my job is staying up-to-date on trends in social media. This includes changes to Facebook’s algorithm, and fun updates like Instagram’s new in-app shopping features. Part of my job is also staying up-to-date on new and emerging social media platforms.
I have to admit I’m not an early adopter of anything. I tend to stand back and watch from the sidelines, unless something really sparks my interest. Then I’ll take a closer look, but I may still not create a profile or start Tweeting about it. Ann Smarty outlined the benefits of being an early adopter, and I can’t say that I disagree on any one point; it simply comes down to the individual and what you want to get out of social media.
From a business standpoint, it doesn’t make sense to jump on every trend. If you have a dedicated team with enough resources, then yes, you could absolutely decide to start a profile on every new social media platform and wait to see if it takes off. Being an early adopter allows you to quickly establish yourself as an authority on a platform, which can be beneficial in growing an online community, but that doesn’t mean every platform is right for your business.
If you’re thinking of signing your business up on a new social media platform, ask yourself these questions:
- Does the target audience of this platform align with my target audience?
- Does the posting preferences of this platform work with my content?
- Will this platform help me reach my marketing goals?
- Do I have the time to commit to building a new online community?
That last question is very important. Social media is a form of 2-way communication. The community you build will expect to engage with you/your brand, which means you will have to continue to provide useful, informative, content that resonates with your audience. Need help? Contact me for training and social media managment services.