1.02 Wendigo: Evil That Devours

The thing about social media, is that everyone is a specialist, or an expert, or a guru; but unless you can really devote a large portion of your time to just staying up-to-date with the latest trends and updates, plus the newest apps and features, it is extremely difficult to live up to that (often self-given) title for long.

So, in a way, it’s appropriate to think of social media as a Wendigo – though not in a literal sense of the word, because I doubt many of us are engaging in cannibalism – but rather as a ‘evil that devours.’

Social media devours our time, often crippling our true social interactions (please tell me you’re not reading this on your phone, while at dinner with your friends or family), and to survive, we must routinely devour information from our peers.

This is why I plan to chronicle my hunt for the ‘perfect’ social media management platform. There are a lot of options out there, and they’re great at selling themselves, but are they great for what I need them to do? Are they better for you than for me? And I’ll be passing all of that information, along with whatever else I discover on the way, to you.

Dean: This is why. This book. This is Dad’s single most valuable possession—everything he knows about every evil thing is in here. And he’s passed it on to us. I think he wants us to pick up where he left off. You know, saving people, hunting things. The family business.


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